The One Stories

PHINƠI cota.cuti INKAHOLIC QANDA Books CURNON ANNITA

Real brands we've partnered with. Every story below is a client on The One growth system.

phinoi.vn

.07/2025 - ongoing

Turning a niche phin startup into a multi-channel engine

≈50%FY25 revenue in 6 low months

×3projected 2026 revenue vs 2025

Vietnamese coffee culture / E-commerce growth

PHINƠI needed to educate a premium coffee accessory market while reducing marketplace dependence. The One operated the online P&L across owned web, Shopee, social/B2B, ads, KOLs and livestream.

E-commerce ManagementPerformance AdsMicro KOLsLivestream Commerce

cota.cuti

.09/2024 - ongoing

Building a Gen Z eyewear brand from zero

×35peak monthly revenue growth

×19within the first 4 operating months

Gen Z eyewear / Brand & commerce launch

From launch, The One helped shape cota.cuti around commerce, content, pricing and creator operations. The work turned a young fashion idea into a measured local-brand growth system.

Go-to-marketE-commerce ManagementDigital AdsKOL/KOC Operations

inkaholic.vn

.07/2020 - 11/2025

Scaling Vietnam's first temporary tattoo brand end to end

5+ yearsend-to-end operation

326K+multi-channel orders

Temporary tattoos / Full-stack e-commerce growth

The One operated e-commerce, ads, KOL/KOC, content and product strategy for INKAHOLIC across five years of platform shifts. A timely TikTok Shop pivot turned social attention into the main revenue engine.

E-commerce OperationPerformance AdsInfluencer MachineProduct Strategy

qandabooks.vn

.03/2025 - ongoing

Making TikTok Commerce work for seasonal edtech

+293%GMV from ads at peak

~80%of ecommerce revenue via TikTok Shop

Edtech books / TikTok Commerce

QANDA Books had a low-AOV, seasonal exam-commerce challenge where every CPA mistake mattered. The One built the TikTok content, ads, Live Shopping, GMV Max and daily reporting rhythm around exam demand.

Content StrategyTikTok AdsLive ShoppingDaily Reporting

curnonwatch

.07/2023 - ongoing

System-led growth for a premium local watch brand

+53%products sold (2024 vs 2023)

36+ monthsof continuous partnership

Watches & jewelry / Online-offline growth

CURNON needed disciplined online-offline growth without eroding brand value. The One connected promotion, pricing, marketplaces, ads and real-order reporting into one operating system.

Promotion & PricingMarketplace OpsMulti-channel AdsDashboard Reporting

annita.studios

.02/2023 - 05/2025

Building a designer eveningwear brand's online business in Laos

×11peak-month revenue

×12message-to-order CVR

Designer eveningwear / Social commerce operating system

ANNITA STUDIOS launched as a local fashion startup in Vientiane with no online sales system, no operating data and no proven e-commerce playbook. The One built the strategy, reporting rhythm, Meta Ads engine, livestream workflow and handover system that the local team could keep running independently.

Online Business StrategyMeta AdsSocial CommerceLivestream Operations